Originally Published: June 2024

For much the last decade, Defender building has shifted its focus from purpose and practicality to looks and lifestyle. As the vehicles’ values went up and up without any sign of ever reaching a ceiling, demand for blinged 90s and 110s appeared unquenchable –
the result being that now the market has adjusted itself to a slightly more sane position, it’s flooded with shiny Land Rovers rocking big alloys and trick paint.

Shiny Land Rovers do look good, if you’re into that. And some of the trucks the bling artists created during that period really
were quite mind-blowing. As that market moves relentlessly upwards, however, and gets more and more formulaic as a result,
individual builds are moving back in the direction of purpose and practicality.

A good Defender is still a pretty valuable thing, however. So we’re not seeing a return to the days when people would cut one up and go bashing it off trees at Tong or Slindon, or CCV-ing its brains out with their local Rover club. Instead, the new zeitgeist in Defender building is to turn a 110 into a long-range camper or expedition vehicle.

Read the full article in the July issue -

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