LAND ROVER AND RED CROSS TURN 110 INTO MICRO-MUSEUM
This year, Land Rover has been celebrating the 70th anniversary of its association with the British Red Cross. There’s a lot of history there – and the company has come up with an ingenious way of putting it in the public eye.
Working together with the Red Cross, Land Rover has commissioned the creation of what is believed to be Britain’s smallest museum. This is housed in a specially converted Defender 110 plug-in hybrid containing a variety of artefacts, photographs and audio guides, which ‘brings to life the humanitarian work delivered from 1954 to the present day.’
Land Rover estimates that during the history to date of its partnership with the Red Cross, 500-plus vehicles have played a role in assisting some two million people in more than fifty nations. The mobile museum, which is free to visit,‘tells the story of 70 years of supporting communities in crisis around the world.’ Up to five visitors at a time can fit inside the vehicle, while many more view a timeline of pictures on its side panels – as well as examples of equipment used by the Red Cross mounted on its roof rack. This all covers the history of the partnership over the course of its 70 years, which includes multiple locations, conflicts and disasters.
Read the full article in the December issue of Overlander 4x4 -
https://shop.assignmentmedia.co.uk/issue/4x4202412
