THE MAGNIFICENT SEVEN
There’s something of a heritage theme to the seven-strong collection of concept Jeeps the company created for this year’s Easter Safari at Moab. The annual event, which brings Jeep owners and enthusiasts flocking to eastern Utah from around America and beyond, has for many years been highlighted by the now traditional display of modified, restified and accessorised vehicle – and after a quiet year in 2024, when it only brought four vehicles, the original 4x4 maker came back firing on all cylinders for the latest running of the event.
In the company’s own words, the seven vehicles ‘pay homage to the Jeep brand’s roots while defining the future of offroading.’ They do this by showcasing the huge range of accessories available through Mopar’s Jeep Performance Parts range – ‘accessories’ in this case including items like suspension systems, body armour and heavy-duty axles, not just the stickers and floor mats we’re used to the word describing here in Britain.
Moab is globally famous for the slickrock trails in the Arches and Canyonlands National Parks, whose red rock mountains rise to dominate the view in all directions from the town. It attracts walkers and mountain bikers as well as four-wheelers – and whereas in Britain this would be enough for all motor vehicles to be summarily banned, Moab is also the gold standard in managing multi-use land access.
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