Isuzu has a plan. Five years from now, it intends to be selling more pick-ups than anyone else in Britain. Anyone. ‘We’re really serious about taking this market and shaking it,’ says UK boss Paul Tunnicliffe.
It's been six and a half years since Isuzu shook up the pick-up market with the introduction of the Rodeo. Back then, all the other main players were still on their last-but-one product cycles, and the replacement for the ancient TF (itself a warmed-over Vauxhall Brava) promised to be something...
In an age of new, exciting off-roaders that talk the talk but all too often fail completely to walk the walk, the good old Isuzu Trooper is a reminder that there’s still a place for 4x4s that do the simple things right.
For many years, pick-up trucks built by Isuzu and sold in Britain have been badged as Vauxhalls. But the new generation are now Isuzu through and through – and they’re much more than a warmed-over version of the old Brava.